Electric Vehicles: Tata Motors and M&M Are Gearing Up To Compete With Tesla, Electric SUV Is Going To Launch With A Bang

Electric Vehicles
Electric Vehicles


Electric Vehicles: Tata Motors and M&M Are Gearing Up To Compete With Tesla, Electric SUV Is Going To Launch With A Bang


It is reported that Tesla's first vehicle in India will be the Model Y Crossover. Both Tata Motors and M&M are planning to launch their popular SUV models in all-new electric avatars. Tata Motors currently has the highest market share in the EV market in India. M&M is also betting big on electric SUV


The market of Electric Vehicles or EVs is growing rapidly in the country. Preparations of car companies are in full swing to capitalize on this. Among domestic companies, Tata Motors and Mahindra & Mahindra (Mahindra & Mahindra or M&M) are preparing to launch electric SUVs in different price segments in the coming quarters. they aim to keep themselves ready to compete with foreign companies like Tesla. Tesla is expected to enter the Indian market soon. Both Tata Motors and Mahindra have planned to launch their popular SUV models in all-new electric avatars.


It is reported that Tesla's first vehicle in India will be the Model Y Crossover. SUVs are the fastest-growing segment in India. According to automotive data intelligence firm JATO Dynamics India, the share of electric SUVs in total electric passenger vehicles in the calendar year 2018 was 1.3 percent. This share has increased to 40.8 percent in the calendar year 2023. Experts believe that it is expected to increase further.


Which EV is Tata Motors bringing...


Talking about Tata Motors, it currently has the highest market share in India's EV market. It will launch many new electric cars in the next 12-18 months. It will start with Punch EV, which will be the cheapest EV SUV in the country. Sources say that it will be priced at around Rs 9.5 lakh and will be launched by February 2024. Furthermore, sources said that Tata's Harrier EV will be launched by June 2024 and will be priced at Rs 22 lakh. The Curvv Coupe EV will be available by December 2024 and will be sold for Rs 22 lakh. Sierra EV will be the most expensive model. It will be available in November 2025 for Rs 25 lakh. Tata Motors has confirmed this rollout plan.


What is the plan of Mahindra & Mahindra?


M&M is also betting big on electric SUVs. The company is looking to launch the electric avatar of its highly successful XUV range in the range of Rs 15-40 lakh shortly. M&M has already launched the XUV400 to take on the Tata Nexon EV. It will start production of the XUV.e8 (priced at around Rs 35 lakh) in December 2024. After this, production of XUV.e9 (priced around Rs 40 lakh) will start in April 2025. The company will launch the production versions of the concept model BE.05 and BE in October 2025. The production version of BE.07 will be launched in October 2026. Mahindra & Mahindra has also confirmed plans to launch battery electric vehicles. M&M plans to convert 20-30 percent of its portfolio to electric by 2027.



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